Search Engine Optimization

SEO is an abbreviation of the English term “Search Engine Optimization“. It is also known as keyword optimization and search optimization – but we prefer search engine optimization!

We use search engine optimization as a tool to increase our clients’ sales. By improving your placement in search results when potential customers are asking for your services or products, we ensure that the most relevant visitors land at your website. To get the maximum effect of search engine optimization, it is of great importance to carefully analyze your potential customer’s search behaviors, and develop a strategy for the keywords and target groups that work best to focus on.

Through search engine optimization, we can improve a site placements in the so-called organic list on search engines like Google. In addition to search engine optimization, you can also make use of sponsored links and Google Maps to increase their visibility on relevant search results.

How does it work?

Search engines’ goal is to present the best answer to the user’s search, and search engine optimization is therefore to improve the website to better answer the question. Through SEO, we want search engines to evaluate your website higher compared to other sites that also offer answers to the question. Search engines can not understand them, but through sophisticated technology, they are relatively good at assessing if a content is relevant for the search. By improving all the elements of the Web pages that search engines put great emphasis on, it can improve the search engine perceptions and relevance to the keywords you want to be visible on. In addition to the relevance of your website, search engines analyze how other sites link to you. The analyze bases the judgment on how popular and good you are compared to your competitors. By working to increase the number of links to your website in various ways we can get search engines to evaluate your site higher. In the case of links, we are building a long-lasting link network that our customers retain. To determine the amount of links it is necessary to analyze the competitive situation. In addition to the two most fundamental factors, the relevance and links, one needs to also look at Google and other search engines’ ability to accurately find and index all content, often there are technical problems that make it harder for the search engine to understand what the page is about.

What is the first step?

Search engine optimization is an important part of our work, often combined with sponsored links and conversion optimization. We never present a solution without first making a very thorough analysis. This analysis then leads to the presentation of our proposals for action based on your circumstances, your objectives and competitive position.

Contact our SEO Consultants by filling out the form to the left or you can read more at this webpage:

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